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Retailers test futuristic signboards which display tailored content to shoppers

Some retailers are planning to test high-tech signboards which display consumer-specific content

Published on May 3, 2014 9:38 AM

Science fiction is set to become a reality for shoppers in Singapore, with retailers testing tracking technology that could come from the futuristic movie, Minority Report.

Just like in the 2002 Steven Spielberg thriller, consumers can be monitored by sensors and cameras when they enter a store or shopping centre.

This technology is also being tested in the United States and Britain.

"(The retailers') main objective is to find out who their target market is and how to better serve them," said retail expert Sarah Lim, a senior lecturer at Singapore Po-lytechnic.

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