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Digital Life

Pinterest adds search tool for finding fun 'pins'

Published on Apr 25, 2014 1:26 PM
A Pinterest employee demonstrates their new site features during a Pinterest media event at the company's corporate headquarters in San Francisco, California on April 24, 2014. -- FILE PHOTO: AFP

SAN FRANCISCO (AFP) - Pinterest late Thursday launched a tool to help people quickly sift through the roughly 30 billion 'Pins' on the service's online bulletin boards to find what they like.

In a move similar to one made last year by Facebook, Pinterest is tapping into its rich trove of user-posted content to tackle questions that traditional search engines such as Google or Bing don't handle well.

Pinterest users can turn to the new Guided Search feature for answers to questions such as how to make a yummy breakfast, where to go on vacation or how to customise a motor scooter.

"Search engines are great for answering specific questions - the weather in San Francisco or the capital of Peru - but Pinterest can help with the questions that have more than one right answer," said Pinterest discovery team head Hui Xu.

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