People stick with favourites in sea of mobile apps
Published on Aug 23, 2014 10:47 PM
SAN FRANCISCO (AFP) - There may be a growing number of applications for smartphones, but people in the US tend to cling to the few they like and shun the rest, an industry tracker says.
Nearly two-thirds of US smartphone owners download no applications monthly, comScore said in its Mobile App Report.
Nearly half of all app - mini-programs - downloads were done by just seven percent of smartphone owners in any given month, according to the report that was released on Thursday.
Fun, functional or hip apps for smartphones or tablets are seen by analysts as key to the popularity of the devices, and rivals such as Apple, Google and Microsoft work hard to get developers to tailor apps to devices powered by their software.
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