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Digital Life

Online sharing boosts value: Study

Published on Apr 30, 2014 6:22 AM

WASHINGTON (AFP) - In the online world of sharing and "likes", the recommendations of friends, family and even strangers turn out to have real, measurable value.

Positive online recommendations can boost the price consumers are willing to pay by an average of 9.5 per cent, found a study released on Tuesday claiming to be the first of its kind.

Negative recommendations meanwhile can reduce the likelihood of purchasing a product or service by up to 11 per cent, said the study commissioned by the social data company ShareThis and The Paley Centre for Media.

The study highlights the theoretical value of sharing on social media instead of the actual impact on prices.

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