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Digital Life
 

Nintendo jumps on toy figure trend to boost Wii U

Published on Jun 11, 2014 6:06 AM
 

SAN FRANCISCO (AFP) - Nintendo on Tuesday said it is adding real-world game figures to Wii U play to help boost the popularity of its console, which has lagged rivals in the market.

Nintendo is blending Will U virtual play with tangible toys as it faces off against powerhouse offerings from Xbox One and PlayStation 4 at an E3 gathering here.

The Japanese video game stalwart is jumping on a trend that has paid off for publisher Activision with Skylanders and for Disney Interactive with Infinity play launched last year with characters from Pixar film The Incredibles.

"It's been very successful," Disney Infinity senior producer Sean Patton said as he showed off new Marvel Super Heroes interactive game pieces due for release later this year.

 
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