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Digital Life

New smart watch fuses fashion and fitness

Published on Jun 25, 2014 7:06 AM

NEW YORK (AFP) - Smart gadget specialty firm Withings introduced a fashionable Swiss-made time piece on Tuesday that doubles as a fitness tracker.

The French company billed “Activite” as a chic watch with computing brains to track steps taken, calories burned, distance travelled, and sleep patterns.

“Our mission is to inspire health,” Withings chief executive Cedric Hutchings said in a release.

Fitness has been a hotspot in the budding trend of wearable computers, with activity monitoring bracelets or pendants such as UP24 and Fitbit finding success in the market.

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