Microsoft to overtake Yahoo in global digital ad share
Published on Jul 15, 2014 10:40 PM
(REUTERS) – Microsoft Corp is expected to surpass Yahoo Inc for the first time in the US$140.2 billion (S$174 billion) worldwide digital advertising market, according to estimates by research firm eMarketer released on Tuesday.
Microsoft's global ad revenue share for 2014 is forecast at 2.54 per cent, edging ahead of Yahoo's 2.52 per cent share.
Google Inc will remain No. 1 with a 31.54 per cent share, trailed by Facebook Inc with 7.79 per cent, the research firm said.
Facebook and Twitter are expected to have the largest gains in market share, with Facebook rising from 5.82 per cent in 2013 while Twitter Inc’s share should grow to 0.79 per cent this year from 0.5 per cent in 2013.
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