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Digital Life

At last, apps for finding - what else? Apps

Published on May 7, 2014 7:01 AM

TORONTO (REUTERS) – Finding new smartphone and tablet apps is getting easier, thanks to new apps designed to help people discover still more apps.

Most people discover apps by searching app stores or through referrals from friends and family, according to global information and measurement company Nielsen. But critics say such marketplace searching makes it difficult for people to discover new content outside of the most popular apps.

With more than one million apps on Apple’s App Store and the Google Play store, the two major app marketplaces, and growing numbers on Microsoft’s Windows Store, the numbers can be daunting.

“The sheer number of apps available, combined with a lack of tools to help them find them, makes it difficult for consumers to find what they’re looking for,” explained Raul Castañon-Martinez, senior analyst focused on mobile apps at Boston-based Yankee Group.

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