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Google rates Internet service providers' video streaming quality

Published on Jul 8, 2014 6:31 AM
 
A photo taken on Feb 5, 2014 shows the Google logo on a wall at the entrance of the Google offices in Brussels. Google is rating Internet service providers' video streaming quality on a new website, the latest development in the fight between broadband providers and content companies over who is to blame for slow streaming speeds. -- PHOTO: AFP

WASHINGTON (REUTERS) - Google is rating Internet service providers' video streaming quality on a new website, the latest development in the fight between broadband providers and content companies over who is to blame for slow streaming speeds.

A link to the website appears when videos on Google's streaming service, YouTube, are slow to buffer. The website was quietly launched in May, but recently drew growing publicity. "There are many factors that influence your video streaming quality, including your choice of Internet Service Provider (ISP). Learn how your ISP performs and understand your options,"the website reads.

Google rates the Internet service providers based on how quickly billions of hours of YouTube videos watched every month load over 30 days and divides those results by provider and location to determine the quality of performance viewers get 90 per cent of the time, the company said.

The website is intended to inform customers who want to view video in high-definition how best to do it, Matt McLernon, a YouTube spokesman said. "We are just basically providing information, not trying to tell people to change their behaviour or do anything different,"said McLernon.

 
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