Facebook testing on-screen button for buying
Published on Jul 18, 2014 7:29 AM
SAN FRANCISCO (AFP) - Facebook said on Thursday it was testing a feature that lets users of the leading social network make purchases by simply pressing an on-screen "Buy" button.
The test was limited to a few small- or medium-sized businesses in the United States.
"People on desktop or mobile can click the "Buy" call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook," the California-based Internet titan said in an online post.
The intent was to gauge the potential to drive retail sales through the Facebook news feed or on pages at the online social network, the post indicated.
To continue reading, log in if you are a subscriber
Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!