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Digital Life

Facebook testing on-screen button for buying

Published on Jul 18, 2014 7:29 AM
A "buy" button is shown on a Facebook page in this undated handout photo provided by Facebook to Reuters on July 17, 2014. Facebook Inc is testing a new "buy" button on its website that will let consumers purchase products that are advertised on its social network. -- PHOTO: REUTERS

SAN FRANCISCO (AFP) - Facebook said on Thursday it was testing a feature that lets users of the leading social network make purchases by simply pressing an on-screen "Buy" button.

The test was limited to a few small- or medium-sized businesses in the United States.

"People on desktop or mobile can click the "Buy" call-to-action button on ads and page posts to purchase a product directly from a business, without leaving Facebook," the California-based Internet titan said in an online post.

The intent was to gauge the potential to drive retail sales through the Facebook news feed or on pages at the online social network, the post indicated.

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