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Digital Life

Facebook to offer users more control on ads viewed

Published on Jun 12, 2014 11:30 PM

SAN FRANCISCO (AFP) - Facebook said on Thursday it would begin allowing users more information about the ads delivered to them, and to block marketing messages they don't want to see.

In a blog post, Facebook said its users "tell us they want more control over the ads they see" and that the huge social network is responding to that.

"That's why we're introducing ad preferences, a new tool accessible from every ad on Facebook that explains why you're seeing a specific ad and lets you add and remove interests that we use to show you ads," the post said.

The option will be available in the United States in the next few weeks, "and we are working hard to expand globally in the coming months," the statement said. As an example, Facebook said, "if you're not interested in electronics, you can remove electronics from your ad interests".

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