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Digital Life
 

Facebook acquires video ad company LiveRail

Published on Jul 3, 2014 6:36 AM
 
A man is silhouetted against a video screen with an Facebook logo as he poses with an Dell laptop in this photo illustration taken in the central Bosnian town of Zenica in this Aug 14, 2013 file photo. Facebook is acquiring video advertising company LiveRail in the Internet social network's latest step to make video ads a bigger part of its business. -- PHOTO: REUTERS 

SAN FRANCISCO (REUTERS) - Facebook is acquiring video advertising company LiveRail in the Internet social network's latest step to make video ads a bigger part of its business.

Facebook did not disclose a price for the San Francisco-based company, which was founded in 2007 and has offices in several countries.

LiveRail's technology automatically pairs video ads with the videos that appear on many websites, such as the sites for Major League Baseball, ABC and A&E Networks.

Facebook would not discuss plans for using the technology on its own website.

 
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