Facebook acquires video ad company LiveRail
Published on Jul 3, 2014 6:36 AM
SAN FRANCISCO (REUTERS) - Facebook is acquiring video advertising company LiveRail in the Internet social network's latest step to make video ads a bigger part of its business.
Facebook did not disclose a price for the San Francisco-based company, which was founded in 2007 and has offices in several countries.
LiveRail's technology automatically pairs video ads with the videos that appear on many websites, such as the sites for Major League Baseball, ABC and A&E Networks.
Facebook would not discuss plans for using the technology on its own website.
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