Casio jumps on the action camera bandwagon with the EX-FR10
Published on Aug 25, 2014 10:56 PM
TOKYO - Casio, known for its G-Shock rugged watches, now joins the growing action camera market with the launch of its latest Exilim EX-FR10.
Unlike most action cameras in the market, the EX-FR10 sports a unique two-part modular design consisting of a camera module and a LCD-equipped controller.
The camera module, which houses a 14-megapixel CMOS image sensor (1/2.3-inch) and a 21mm f/2.8 lens, can dock or detach from the controller to provide three ways of shooting.
It can function as a conventional camera by docking and folding the camera module on its hinge or used as a selfie camera with the camera module upright and the LCD screen facing the user. Finally, users can detach the camera module altogether and shoot remotely using the controller via Bluetooth connection.
"We wanted to create a lifestyle gadget that allowed people the freedom of expression in photography, while reinventing how a camera should be used and designed at the same time. With its detachable design, it allows people to be a part of the action," said Mr Kazunori Yanagi, production planning manager of Casio's digital camera division.
Weighing at only 175g, this camera is dust-proof, splash-proof and resistant to drops of up to two metres. Plus it comes with an attachable lens hood for extra protection.
In addition, the EX-FR10 comes with many accessories including a multi-angle grip and multi-grip belt set along with lanyard, carabineer and tripod adapter. For example, users can use the multi-angle belt set to strap it on their wrists or foreheads to take pictures or record videos on the go.
The Casio Exilim EX-FR10 will be available in three colours (orange, white or green) and goes on sale at the end of next month for $699. Digital Life will bring you more details of the camera in next week's issue after we get to spend sometime with the camera.