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BlackBerry steps up fightback with Indonesian phone

Published on May 11, 2014 8:54 PM
 
This handout photograph from Blackberry released on May 10, 2014, shows the new BlackBerry Z3 mobile phone. BlackBerry will this week launch a new budget handset in Indonesia, one of its last bastions, a major step in the ailing smartphone maker's fightback against titans Samsung and Apple. -- PHOTO: AFP

JAKARTA (AFP) - BlackBerry will this week launch a new budget handset in Indonesia, one of its last bastions, a major step in the ailing smartphone maker's fightback against titans Samsung and Apple.

The Z3, which is designed for Indonesia but will likely be introduced in other emerging markets later, is the first new BlackBerry phone since chief executive John Chen took the helm of the crisis-hit company in November.

The handset is also the first to be produced from the Canadian firm's partnership with Taiwanese tech giant Foxconn, which makes gadgets for Apple, and is a key test of whether the new strategy will work.

The company believes the device will be a hit in Indonesia, where many have remained loyal to BlackBerry, with a spokesman saying that "this product will deliver something that should resonate with consumers".

 
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