Ubisoft apologises for Australian stunt bomb scare
Published on May 29, 2014 3:07 PM
SYDNEY (AFP) - French video game developer Ubisoft apologised "unreservedly" on Thursday after an Australian office was evacuated and a police bomb squad called out in a public relations stunt gone wrong.
Ubisoft, which was promoting its latest release Watch Dogs, sent a copy of the game in a black safe to a Sydney reporter’s office on Wednesday with a note telling them to check their voicemail.
But the reporter at digital media company Ninemsn, which does not review video games, did not have voicemail and the safe - "of the type found in hotel rooms" - started to beep when colleagues tried to open it, the firm said on its website.
New South Wales police were called to the central Sydney building and staff were sent home after the company found out other media organisations did not receive a similar package.
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