Walmart starts Cyber Monday sales earlier on Black Friday

A Walmart Santa Claus at a New Jersey outlet. Walmart is boosting its online inventory for Black Friday by more than half as it pulls out all stops to grow online sales this holiday season.
A Walmart Santa Claus at a New Jersey outlet. Walmart is boosting its online inventory for Black Friday by more than half as it pulls out all stops to grow online sales this holiday season.PHOTO: REUTERS

CHICAGO • Walmart Stores will start offering online deals reserved for Cyber Monday two days in advance this year, joining a growing list of retailers across the US offering Web promotions over the Thanksgiving weekend.

Walmart's special Web promotions will be available on Black Friday, the retailer said in a statement late on Sunday.

Cyber Monday is the biggest day of the year for Internet shopping and follows Black Friday, which is the busiest shopping day for brick-and-mortar retailers.

Walmart recently said it will boost its online inventory for Black Friday by more than half this year, as it pulls out all stops to grow online sales this holiday season. The retailer has grown its online inventory to 23 million items from eight million at the start of the year.

The hypermarket and discount chain's step to boost online sales comes at a time when Black Friday is losing its importance as early discounts and online shopping keep shoppers away from stores.

The year-end shopping season, which spans November and December, is crucial for many retailers because the two months can account for anywhere from 20 to 40 per cent of their annual sales.

The Singles' Day shopping extravaganza by China's e-commerce giant Alibaba garnered a record US$18 billion (S$25 billion) in sales this year.

The US National Retail Federation expects industry holiday sales to grow 3.6 per cent this year to US$655.8 billion.

Walmart said orders placed via its mobile app and picked up in store rose more than 75 per cent during the first two weeks of November from the same period a year earlier.

REUTERS

A version of this article appeared in the print edition of The Straits Times on November 22, 2016, with the headline 'Walmart starts Cyber Monday sales earlier on Black Friday'. Print Edition | Subscribe