UBS launches new IT platform to give private banking clients advice around the clock

Private banking giant UBS has launched an IT platform that will help its bankers provide faster and more tailored advice to their clients in Asia. -- FILE PHOTO: REUTERS
Private banking giant UBS has launched an IT platform that will help its bankers provide faster and more tailored advice to their clients in Asia. -- FILE PHOTO: REUTERS

Private banking giant UBS has launched an IT platform that will help its bankers provide faster and more tailored advice to their clients in Asia.

The system, called UBS Advice, will monitor market movements around the clock.

Taking each client's chosen investment strategy and risk appetite into account, the system will trigger alerts if there is a buying opportunity in the market or if something happens that might require the client to sell something in his portfolio.

The banker can then call the client, who will decide how to act on the alert.

This is a service that was previously only available to institutional clients, UBS said.

UBS Advice was launched in Switzerland early last year and has since been launched in other parts of Europe. To date, it has secured 6.7 billion Swiss francs (S$9.7 billion) of invested assets.

The chief executive of UBS Wealth Management Asia Pacific, Ms Kathryn Shih, said this system would help Asian clients add more diversity to their portfolios.

"Many of our Asian clients are more comfortable with investing in names they know and this tends to lead to a strong home bias towards Asian assets, where it may be harder to achieve optimum returns."

Now, advisors can use this platform to give their clients more timely and personalised updates on their investments, while still giving the client full decision-making power, she added.