SPH Magazines revamps SilverKris website for SIA

SilverKris, the travel magazine for Singapore Airlines, has unveiled a brand new look for its website.
SilverKris, the travel magazine for Singapore Airlines, has unveiled a brand new look for its website.PHOTO: SCREENGRAB FROM WWW.SILVERKRIS.COM

SINGAPORE - SilverKris, the travel magazine for Singapore Airlines, has unveiled a brand new look for its website.

The website, developed and produced by SPH Magazines on behalf of Singapore Airlines, was launched on Thursday (Dec 15), following a revamp.

It aims to offer "a useful resource not just for Singapore Airlines passengers, but also avid travellers the world over who are in search of richer and more engaging travel experiences", said SPH Magazines in a press release.

The revamped website is updated daily with fresh international travel lifestyle content. It also features news on SIA's routes, product launches as well as profile interviews of its cabin crew, including the famed iconic Singapore Girl.

With improved user-experience features, and a clean, contemporary interface, the website has been completely redesigned to be more visual, with new elements such as photo galleries and photo essays, said SPH Magazines.

It also allows users to plan their trips according to geographical destination or by interest genre, while there are trip ideas for adventurers, couples and families, or even those in search of culture and beach destinations.

A highlight of the revamped website is "Your SIA", which contains information on SIA's cabin crew, inflight services, events and fleet facts among others. A live instagram feed from SIA's social media channels keeps users updated on posts from aviation buffs and the airline's fans.

Mr Geoff Tan, managing director of SPH Magazines' Luxury and Custom division, said: "The revamped website represents our continuing commitment to and collaboration with Singapore Airlines. We have a dedicated team behind the trio of products who are committed to making sure we put out the best content befitting a premium brand like Singapore Airlines."