AXA today it had entered into an exclusive partnership with Singapore Post (SingPost) to sell life insurance products via its retail network in Singapore, starting in January 2015.

Under the deal, AXA will have the exclusive right to market, promote, sell and distribute life insurance products through all of SingPost's retail channels.

AXA Life Singapore chief executive officer Glenn Williams, said the partnership with a trusted household brand like SingPost will allow the insurer to reach out to more people in Singapore.

"Our purpose is to bring our worldwide insurance and risk expertise, and provide outstanding insurance protection solutions to more people by leveraging on SingPost's distribution capabilities, on top of our existing distribution channels," he noted.