SingPost launches initiative for better service through digital technology

SingPost's new SmartPost initiative  has been designed to help its postal team work better and smarter.
SingPost's new SmartPost initiative has been designed to help its postal team work better and smarter.PHOTO: SINGPOST
SingPost at Toa Payoh Central.
SingPost at Toa Payoh Central.PHOTO: BUSINESS TIMES

SINGAPORE - Singapore Post has announced the launch of its SmartPost initiative that will harness the power of wireless and digital technologies to raise postal service quality and improve operations.

In a release issued on Monday (Jun 12), SingPost said SmartPost has been designed to help its postal team work better and smarter, enhancing their capabilities and efficiency for the digital age.

It will combine technologies like near-field communication, radio frequency identification, digital imaging and electronic notifications to equip its staff with skills and tools to operate on a higher level of efficiency in their work - from collection to sorting, last mile delivery and quality assurance.

"SmartPost is one of many innovations SingPost is using to exploit and leverage the proliferation of digital technology, this time to address traditional postal challenges and take a disruptive step forward to meet evolving expectations for faster and more flexible deliveries, especially for eCommerce," said SingPost's chief executive office Mr Paul Coutts.

In its first phase, SmartPost will focus on delivery of registered mail, SmartPac and other trackable postal items, the release stated.

A customised app will help postmen keep track of deliveries made through their smartphones, while keeping customers updated on the status of their deliveries through SMS or email. Customers will also be notified on missed deliveries, and use electronic notice on their mobile device to collect missed items from the post office.

The app will also provide operational information on the go about SingPost's various mail products and services, the release added.

SingPost also said that more is in the pipeline. Apart from equipping SingPost's over 1,000 postmen with smartphones, NFC tags will be installed on more than 50,000 delivery and collection points across the island, which would make SingPost one of the first postal organisations in the world to do so.

Data of crucial operational activities ranging from posting box collection to letterbox delivery can be obtained, enabling extensive and dynamic analytics for future customer service enhancements and operational work process improvements.