Singapore to help Vietnam promote design capabilities among its firms

SINGAPORE - The Design Business Chamber of Singapore (DBCS) will sign a framework agreeement with the Vietnam Design Association (Vdas) to help promote design capabilities among Vietnamese firms.

The memorandum of understanding (MOU) will focus on developing a "unique Asian identity for design business development and production", as the role of design in Asian businesses grows, said DBCS.

DBCS will cooperate with Vdas - the organisation responsible for the development of the design industry in Vietnam - to promote the Vietnam Design Award (V-Mark) among Vietnamese organisations, as well as to provide support in the areas of consultancy, adjudication and training.

DBCS said that future plans include collaboration between the V-Mark and the Singapore Good Design Mark (SG Mark), as well as other global award networks.

DBCS President Mr Tai Lee Siang stated that establishing a recognised Asian identity and professional level for design businesses would provide a strong impetus for the growth of Asian design worldwide".

He added that this was a step in the right direction to promote good design capabilities of design practices beyond Singapore.

The signing of the MOU will take place on Friday at the second annual Singapore Design Business Summit.