PR honcho puts on new shoes

Public relations veteran Jimmy Tay (in blue) with Mr Alan Toh of Yili farm in Lim Chu Kang. The two men (right) surveying algal and duckweed bloom in a retention pond on the farm. Mr Tay in 2016 invested an undisclosed sum in Silicon Valley biotech s
Public relations veteran Jimmy Tay (in blue) with Mr Alan Toh of Yili farm in Lim Chu Kang. PHOTO: COURTESY OF JIMMY TAY
Public relations veteran Jimmy Tay (in blue) with Mr Alan Toh of Yili farm in Lim Chu Kang. The two men (right) surveying algal and duckweed bloom in a retention pond on the farm. Mr Tay in 2016 invested an undisclosed sum in Silicon Valley biotech s
The two men (above) surveying algal and duckweed bloom in a retention pond on the farm. Mr Tay in 2016 invested an undisclosed sum in Silicon Valley biotech start-up Cisbay, whose microbe-based products improve soil conditions, helping planters harvest higher yields, while similar products help clear pollution-choked waterways.PHOTO: COURTESY OF JIMMY TAY

Public relations veteran Jimmy Tay has traded his long sleeves and tie for safety boots as he plunges into a new biotech venture: selling microbes to farmers.

The 65-year-old former chief executive of Hill & Knowlton (H&K) South-east Asia had started his own public relations (PR) firm, Tate Anzur, months after leaving H&K in 2011.

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A version of this article appeared in the print edition of The Straits Times on May 26, 2020, with the headline 'PR honcho puts on new shoes'. Print Edition | Subscribe