GLOBAL Yellow Pages shares scaled new heights today on news that "Popiah King" Sam Goi of global food and beverage group Tee Yih Jia had invested in the company.

The shares rose as much as 47 per cent, from its close on Tuesday, before a trading halt was called pending the announcement.

Global Yellow Pages is a multi-platform solutions company that also publishes business and trade directories.

Mr Goi will buy 76.7 million new shares for $5.84 million, a 12.8 per cent stake of the new enlarged share capital, through special purpose vehicle Oregold.

Once the deal is completed, the food tycoon can nominate two people to the board of directors.