StreetSine Technology Group is launching a free print and digital publication on Saturday to help readers keep up to speed with the local property market.
SRX Property Magazine, as the quarterly publication is called, will provide statistics on property prices, analysis and expert opinions. Guides on new project launches and rental yields will also feature.
The magazine will also address the sort of questions that often bedevil owners, such as which rooms should be renovated to improve the value of the house, what areas offer the best rental yields and how to spot a good deal through research and analytics.
StreetSine will place the publication as an insert in Saturday's The Straits Times for 100,000 households in selected prime districts, including Holland Village and Newton.
A digital version will also be available free to all readers on SPH websites, including AsiaOne, ST Digital, BT Digital and Lianhe Zaobao from Saturday.
Mainland Chinese readers will be able to access a Chinese language digital version through Lianhe Zaobao on March 7, a reflection of how important buyers from China have become in Singapore.
SRX Property co-founder and chief executive Sam Baker said he hopes the magazine "will help homeowners, investors and other property enthusiasts better understand and monitor the market".
"This magazine is a synthesis of print and digital, and represents the future of media," said Mr Baker. "It caters to the many different ways readers consume information."
StreetSine operates the SRX Property online portal and monitors real-time property information.
The magazine is a joint project with StreetSine's majority shareholder, Singapore Press Holdings.