Eu Yan Sang boss steps down after 28 years

Richard Eu to stay on as non-exec chairman after Oct 1 handover

Mr Richard Eu says he was keen to settle the succession issue, and is happy to pass the torch to Mr Aaron Boey (above), who was filling in as chief operating officer but turned out to be just the CEO material the firm was looking for.
Mr Richard Eu (above) says he was keen to settle the succession issue, and is happy to pass the torch to Mr Aaron Boey, who was filling in as chief operating officer but turned out to be just the CEO material the firm was looking for. ST PHOTO: KEVIN LIM
Mr Richard Eu says he was keen to settle the succession issue, and is happy to pass the torch to Mr Aaron Boey (above), who was filling in as chief operating officer but turned out to be just the CEO material the firm was looking for. ST PHOTO: KEVIN LIM

The chief executive of Eu Yan Sang International is stepping down after 28 years at the helm of the traditional Chinese medicine group.

Mr Richard Eu, who turns 70 in October, is handing the reins to new hire Aaron Boey on Oct 1, marking the first time that leadership of the 138-year-old institution will be placed in outside hands.

Mr Eu told The Straits Times yesterday: "It's very important, and it's about time. This whole succession issue is something we've been talking about for at least 10 years. I'm glad it's happened now. I don't want to drop dead on the job... I want to enjoy some other stuff."

Mr Boey joined the firm in March, filling the role of chief operating officer after his predecessor left.

Mr Eu said: "We managed to get Aaron to fill in, and it was meant to be on a term basis, for six months or one year.

"At the same time, we were going through a CEO search and, after he'd been here for one to two months, we decided he was good CEO material, and decided to put his hat in the pool, and everyone liked him."

Mr Boey, 56, has worked for large consumer products firms such as Asia Pacific Breweries and Philips Consumer Electronics. Most recently, he was executive vice-president and president for the Asia-Pacific at Levi Strauss & Co.

Mr Eu is not retiring. He will replace his cousin Robert Eu as non-executive chairman of the board, while Mr Robert Eu will remain as a board director.

Mr Richard Eu said: "Because Aaron is new, I will help him by providing him with a corporate memory, but I don't want to have such a large shadow that it makes life difficult for him."

Currently, the Eu family has a 23.8 per cent stake in Eu Yan Sang, after launching a bid, alongside new partners Tower Capital and a unit of Temasek Holdings, to privatise the company in May last year.

Succession planning was part of the deal terms with the new shareholders, said Mr Richard Eu.

He is a fourth-generation Eu. His grandfather was tycoon and philanthropist Eu Tong Sen.

The company was founded by his great-grandfather, Eu Kong, and members of the fifth generation are still in the business.

Mr Richard Eu's eldest son, Richie, joined the company four years ago and now heads its retail business in Hong Kong. His niece, Jessica, is a product category manager. They are both 32.

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A version of this article appeared in the print edition of The Straits Times on July 08, 2017, with the headline Eu Yan Sang boss steps down after 28 years. Subscribe