Dunkin' Donuts to launch its own version of the Cronut

Dunkin' Brands Group said this year's sales at its coffee shops will not be as strong as expected as more chains compete in the fast-food breakfast business. -- PHOTO: DUNKIN' DONUTS
Dunkin' Brands Group said this year's sales at its coffee shops will not be as strong as expected as more chains compete in the fast-food breakfast business. -- PHOTO: DUNKIN' DONUTS

NEW YORK (Reuters) - Dunkin' Donuts will begin selling a combination croissant-donut early next month, an official said on Monday, as the coffee shop chain follows a popular pastry hybrid that has drawn hordes to a New York bakery.

The ring-shaped croissant-donut will feature a "delicate and flaky croissant ring that is glazed like a donut" and debut Nov 3 at specific US locations, said Dunkin' Brands spokesman Michelle King.

The launch comes after New York's Dominique Ansel Bakery in launched a wildly popular cream-filled Cronut in May 2013, drawing crowds to a Manhattan location.

The 300-calorie Croissant Donut, with 24 layers of buttery dough, will likely cost US$2.49 (S$3,20), more than double the roughly US$1 per normal doughnut, but half the price of the famed Cronut, King said.

Last year, Dunkin' Donuts introduced the New York Pie Donut in South Korea, where it remains a permanent menu item and is similar to the new Croissant Donut, the spokesman said.

It also follows days after Dunkin' Brands Group said that this year's sales at its established coffee shops will not be as strong as expected as more chains compete in the fast-food breakfast business.

The industry's generally lower-income customers are not seeing their wages rise as the US economy recovers, which limits their spending on fast food and makes it difficult for chains to raise prices to offset higher costs.