Customers want to choose their rebate rewards: ANZ survey

SINGAPORE - Singapore consumers prefer choice and flexibility over the type of rebates credit cards offer, instead of pre-determined categories pre-determined, according to a new survey released on Monday.

The ANZ commissioned survey of 600 credit cardholders found that 66 per cent liked idea of choosing what they would receive the highest rebate on.

Those who would give that up over a higher rebate amount made up 57 per cent.

Only 40 percent liked having a relatively lower rebate that applies to all spend categories, but is tiered proportionately to the amount spent.

Based on these findings, ANZ launched a new rebate card called the ANZ Optimum World MasterCard on Monday.

Mr Philip Lim, ANZ Singapore's head of retail banking at ANZ Singapore: "Singapore consumers clearly want choice and flexibility over their rebate categories instead of rebates on bank-determined categories or a tiered rebate structure on all their spending. Our new rebate card addresses this unmet need in the market."