Temasek, EDBI invest in social media marketing firm Sprinklr

SINGAPORE - EDBI, the corporate investment arm of the Singapore Economic Development Board, and Singapore investment company Temasek have participated in marketing software startup Sprinklr's latest financing round, which has raised US$105million (S$142.4 million).

New York-headquartered Sprinklr is a social media management software developer. Its products help large companies engage their customers and manage their experiences across multiple social media channels.

The company works with more than 1,000 well-known brands including Intel, Microsoft, Samsung, Nike, McDonald's and P&G among others.

It has more than 1,100 employees globally in over 150 countries.

"Modern businesses are expected to have millions of conversations, simultaneously and at the speed of social, as they flow across dozens of different channels and in and out of traditionally disconnected departments," said Mr Ragy Thomas, the chief executive and founder of Sprinklr.

"This complex new reality requires a new class of enterprise software that goes far beyond the customer relationship management systems and legacy enterprise technologies that were designed for a siloed, structured world."

Sprinklr has raised total funding of US$239million to date.

chiaym@sph.com.sg