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Strategic R&D collaboration to enable product improvements: Mase

Mase’s in-house R&D team Frances Siaw (left) and Rachel Chay.
Mase’s in-house R&D team Frances Siaw (left) and Rachel Chay.

Collaboration can bring about solutions that cannot be produced in-house alone. The real challenge often lies in finding the right partner with the right competencies.

Mase International Marketing Services, a leading distributor of cosmetics and toiletries in Asia, was matched with the School of Chemical & Life Sciences at Nanyang Polytechnic (NYP) via IPI’s network to develop a novel dye ingredient.

This is for a new range of hair dye products that limits hair damage and retains colour for a longer period. The partnership accelerated Mase’s in-house R&D efforts and saved it 18 months had it undertaken the project by itself.

Mase was also looking for a partner that could help improve the stability of its hair lightening product and prevent quality degradation during transportation and storage. Through TechInnovation 2014,

  • TechInnovation 2016

  • TechInnovation is the premier technology-industry brokerage event that enables enterprises to DISCOVER innovative technologies, CONNECT with new partners and COLLABORATE to bring new ideas and opportunities to market in the spirit of Open Innovation. 

    Organised by IPI Singapore, it brings together international technology providers and enterprises to explore technology commercialisation and initiate business collaboration.

    Date: 20 to 21 September 2016
    Time: 8.30 am to 5.30 pm
    Venue: Resorts World Convention Centre, Sentosa

    Free registration at www.techinnovation.com.sg

Mase was introduced to the Consumer Care Technology Programme team from the Institute of Materials Research and Engineering (IMRE). IMRE’s Consumer Care Technology Programme aims to provide solutions for the consumer care industry, especially in the areas related to sustainable and green materials; as well as materials with high efficacy and intelligent encapsulation for active ingredients.

Both parties entered into a research collaboration in February 2016 with the project expected to complete in September. IPI also facilitated Mase with their application for the Capability Development Grant (CDG) in the area of Technology Innovation from SPRING Singapore.

"IPI is the perfect platform for SMEs to find relevant partners for R&D collaboration. Their team is knowledgeable and helped us to bridge the gap between innovation and business. I am also grateful to IPI for their assistance in connecting us with SPRING Singapore and helping with the grant proposal preparation," said Ng Ling Ching, Director, Mase.

“These projects demonstrate the value that IPI can bring to local SMEs in connecting them to technology providers like NYP and IMRE for product innovation. We will continue to focus on industry needs and enable enterprises in their innovation and technology adoption journey for business growth,” said Dr Sze Tiam Lin, Director, IPI.


Brought to you by IPI Singapore - www.ipi-singapore.org