SPH Digital ramps up content marketing offerings with BrandInsider relaunch

BrandInsider is a content hub that lets brands create and cultivate their own voice on SPH platforms such as The Straits Times Online, AsiaOne, The Business Times and Lianhe Zaobao.
BrandInsider is a content hub that lets brands create and cultivate their own voice on SPH platforms such as The Straits Times Online, AsiaOne, The Business Times and Lianhe Zaobao.PHOTO: ST FILE

SINGAPORE - Singapore Press Holdings (SPH) Digital has ramped up its content marketing offerings with the relaunch of BrandInsider.

The Content Studio team, set up in 2014 to provide content marketing solutions to local and regional advertisers to reach out to new audiences, has been renamed after its popular product BrandInsider.

BrandInsider is a content hub that lets brands create and cultivate their own voice on SPH platforms such as The Straits Times Online, AsiaOne, The Business Times and Lianhe Zaobao.

Since 2014, the team has doubled in headcount, and they have worked on more than 60 brand initiatives, including Audi Singapore, Manulife, SIA and Delta Air Lines.

 

Backed by more than 10 years of editorial experience in journalism, design and video, BrandInsider's staff aim to provide a more insightful approach to content marketing and storytelling for the local and regional market.

The team, with its intimate knowledge of local readers, continues to embark on projects that showcase the best of content marketing through the use of storytelling, impactful visuals, and powerful videos.

BrandInsider editor Cynthia Loh said: "As SPH Digital's content marketing vehicle, BrandInsider combines the finest in SPH's heritage of credible journalism, and the best practices of content marketing to innovate and create impactful native content that allows advertisers to amplify their brand message."

For content marketing opportunities, contact the BrandInsider team at brandinsider@sph.com.sg.

Visit BrandInsider's Facebook page and follow @SPH_BI on Twitter for the latest updates and check out its marketing campaigns.