Sino Grandness gets its proprietary juices onto HK supermarket shelves

SINGAPORE - Mainboard-listed Sino Grandness Food Industry Group has struck a deal to put its own Garden Fresh brand fruit juices in Wellcome, one of the largest supermarket chains in Hong Kong.

The newly engaged distributor in charge of the Hong Kong market has commenced rolling out Garden Fresh juices across various Wellcome supermarkets.

Subsequently, the next target is to make inroads into other leading convenience stores such as 7-Eleven in order to increase brand awareness of Garden Fresh in Hong Kong.

There are currently more than 900 7-Eleven stores and more than 200 Wellcome stores in Hong Kong.

"Since launching Garden Fresh juices in China in 2010, we are encouraged by the positive response we have received as reflected in the phenomenal growth of revenue, rapid expansion of our distribution network and increase in brand recognition," said Sino Grandness chairman and chief executive Huang Yupeng.

Last year, sales of the group's beverage segment which comprises Garden Fresh juices sales exceeded 1.3 billion yuan (S$270 million) with some 70 per cent of sales made up of loquat and mixed loquat juices.

Ing the first six months of 2014, revenue from the beverage segment surged 49.6 per cent to 869.3 million yuan.

The group has expanded its distribution network for Garden Fresh juices in China, covering more than 20 provinces.

"Our plan is to build on this momentum and to take Garden Fresh to greater heights within China as well as in the overseas markets," added Mr Huang.