One Belt, One Road portal on Zaobao.com

Mr Anthony Tan (left), Executive Vice President of the Chinese Media Group, Singapore Press Holdings, and Mr Teo Siong Seng, chairman of SBF.
Mr Anthony Tan (left), Executive Vice President of the Chinese Media Group, Singapore Press Holdings, and Mr Teo Siong Seng, chairman of SBF. PHOTO: ZAOBAO

Lianhe Zaobao, the Chinese flagship newspaper of Singapore Press Holdings (SPH), and the Singapore Business Federation (SBF) are collaborating on a portal dedicated to China's "One Belt, One Road" (OBOR) development strategy.

The two signed a deal on Friday to work closely on a broad range of areas, including news content, business news, commentaries as well as online and offline activities.

The memorandum of understanding was signed by Mr Anthony Tan, executive vice-president of SPH's Chinese Media Group, and Mr S. S. Teo, chairman of SBF.

This initiative is intended to drive a deep understanding of OBOR among Singapore enterprises, as well as offer Chinese readers around the world a Singaporean and South- east Asian perspective on OBOR.

The portal, to be featured as a special section on Zaobao.com, will be unveiled online on March 8. It will present an overview of OBOR, its latest developments, news, business opportunities, analyses, commentaries and a calendar of activities relating to the regions along OBOR.

It will also feature in-depth interviews relating to OBOR.

Lianhe Zaobao will introduce and promote the website through Weibo, WeChat, Facebook and other social media platforms to reach a diverse mix of audiences.

Mr Tan said: "Zaobao.com has great influence in China and Southeast Asia. The OBOR portal, launched in partnership with SBF, will be a point of focus for Singapore and offer a Singapore and South- east Asia perspective of this significant strategy promoted by China."

Mr Teo added: "This website... will provide a platform for news and activities for Singapore enterprises taking part in OBOR. It will drive them to develop a deeper understanding of OBOR and seize more business opportunities."

SBF will encourage its member companies to tap this portal to share experiences, generate business opportunities, expand networks and establish more partnerships with Chinese enterprises, he said.

OBOR, an abbreviation for the Silk Road Economic Belt and the 21st Century Maritime Silk Road combined, is now China's top national-level strategy.


Yasmine Yahya

A version of this article appeared in the print edition of The Straits Times on February 15, 2016, with the headline 'One Belt, One Road portal on Zaobao.com'. Print Edition | Subscribe