Nominations for SPH iink Awards to kick off on May 5

Nominations for one of Singapore's biggest advertising awards will open on May 5.

The 10th edition of the SPH iink Awards will celebrate the kaleidoscope of creative rebels, dreamers and thinkers who inject vitality and excitement into the local advertising scene.

Organised by Singapore Press Holdings (SPH), the awards seek to reward creative ideas that best demonstrates the use of SPH's spectrum of media platforms comprising print, digital, radio and out-of-home.

All creative and media agencies, advertisers and other advertising-related organisations are invited to submit their advertisements published in any of SPH's 19 newspaper titles and other media platforms for this year's awards.

SPH iink Awards' nine categories are:

* Print Single - English

* Print Campaign - English

* Print Single/Campaign - Chinese

* Print Classified/Recruitment/Notice

* Print Creative Media Buy

* Digital

* Radio

* Out-of-Home

* SPH IS ON Campaign

Points will be allocated to the winners and finalists of each category. The entry that scores the highest number of points from the judges will be named the overall Grand Prix winner.

The highest scoring agencies across all categories will be crowned the iink Creative Agency Of The Year and the iink Media Agency Of The Year, respectively.

A successful advertisement or campaign must connect well with its audience. Shortlisted advertisements from quarterly-run Readers' Choice contests will be put up for readers to vote for their winner of the overall Readers' Choice Award.

Said Mr Leslie Fong, senior executive vice-president of SPH's marketing division: "The SPH iink Awards is the only award that recognises the effectiveness and importance of the tripartite relationship comprising creative agencies, media agencies, and advertisers."

Formerly known as the SPH Ink Awards, it was renamed the SPH iink Awards in 2012 - with the additional "i" representing "integration".

To be eligible for the 'SPH IS ON Campaign' category, entries must have appeared in at least one other SPH marketing platform besides newspapers.

SPH's comprehensive range of marketing platforms includes more than 100 magazine titles, three radio stations, out-of-home screens, as well as digital media across web, tablet & mobile devices.

Deadline for submission is May 31.

The winners of SPH iink Awards 2014 will be announced at a gala event in August.

More information and entry kit can be found at www.sphiinkawards.com.sg from May 5.