Kellogg's pushing for healthier snacks

Expect more wholesome stuff as the US food giant keeps up with better-informed consumers

Ms Belinda Tumbers, managing director of Kellogg's Asia, Middle East and Africa snacks business, says the way people are becoming more health-conscious in Singapore is seen across the region too. Kellogg's acquired potato chips brand Pringles in 2012
Ms Belinda Tumbers, managing director of Kellogg's Asia, Middle East and Africa snacks business, says the way people are becoming more health-conscious in Singapore is seen across the region too. Kellogg's acquired potato chips brand Pringles in 2012 to add to a portfolio that includes breakfast cereal, cereal bars and frozen food. ST PHOTO: SHINTARO TAY
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Singaporeans are increasingly taking the healthy option when they have a snack attack these days, which is just peachy for consumer goods giant Kellogg's.

The United States company has been making a major push to ensure it captures a big slice of this (low-cal) pie by offering new wholesome snacks in the local market in the last few years.

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A version of this article appeared in the print edition of The Straits Times on July 15, 2019, with the headline Kellogg's pushing for healthier snacks. Subscribe