CEO of TWG Tea receives royal medal from Morocco

Mr Taha Bouqdib has been awarded the Moroccan Order of National Recompense for his efforts in setting up TWG Tea, a luxury brand known for its fine teas and salons. Its products are distributed to 40 countries.
Mr Taha Bouqdib has been awarded the Moroccan Order of National Recompense for his efforts in setting up TWG Tea, a luxury brand known for its fine teas and salons. Its products are distributed to 40 countries.BUSINESS TIMES FILE PHOTO

TWG Tea chief executive Taha Bouqdib has received one of the top honours in Morocco.

Mr Bouqdib, 45, was awarded the Order of National Recompense by Morocco's King Mohammed VI in a ceremony last month.

The co-founder of the Singapore-based luxury tea firm was among 38 prominent people to be conferred the honour at the Royal Palace in Rabat on July 30.

Mr Bouqdib, a permanent resident of Singapore, was lauded for his contributions to the "establishment of a company specialising in the production of the finest quality tea in Singapore", said the firm in a press release.

Honours also went to outstanding Moroccans and foreigners from all walks of life - including academics, engineers, musicians, poets and actors - in a ceremony that marked the king's 16th year on the throne.

Mr Bouqdib, a French citizen of Moroccan origin, created the TWG Tea concept and founded the company in 2008.

TWG Tea, which employs 3,000, distributes its products to 40 countries. It also runs a chain of 48 salons and boutiques in 15 countries, including Singapore, Britain and Japan, with $57 million in annual sales.

"It is an honour to receive such a distinction from His Majesty, and to be recognised in my home country for the contributions we've made in Singapore and the creation of TWG Tea," said Mr Bouqdib.

"This is the first such national award I have received in Morocco."

He believes TWG Tea's commitment to pursuing quality by constantly innovating and sourcing directly for new teas contributed to his receiving the distinction.

TWG Tea sells over 900 teas and related products, as well tea-infused pastries such as macaroons.

Its teas are sourced from more than 30 tea-producing regions in the world, including Hawaii, South Africa, India, Japan and Argentina.

A version of this article appeared in the print edition of The Straits Times on August 10, 2015, with the headline 'CEO of TWG Tea receives royal medal from Morocco'. Print Edition | Subscribe