CapitaLand spending over $2 million to mark Singapore's Golden Jubilee

SINGAPORE - Calling on all Singaporeans - submit your ideas on how you think the nation's buildings of the next half century could look.

Let your imagination run wild.

Submissions, however simple or complex, stand to win CapitaVouchers, stays at Ascott serviced residences in Asia and Europe, and may even go on show at a museum here.

The contest is all part of developer CapitaLand's SG50 celebrations, on which it is spending more than $2 million.

The company has planned several activities throughout this year of celebration, meant to create experiences for its staff and the wider community, said chief operating officer Tan Seng Chai.

Part of its festivities will be a national ideas drive, #BuildSG2065. It is calling on Singaporeans to share their ideas for Singapore's built environment in the next 50 years.

The campaign was launched on Sunday as a digital platform through which the public can, over eight weeks, share their ideas on buildings, homes and green spaces of the future.

The top submissions - which can take the form of images, videos or text - will be showcased at The Straits Times 170th anniversary exhibition from July to September.

Much of the festivities will involve doing good as well. More than 1,000 volunteers are expected to take part in the CapitaLand SG50 Volunteer Day in November, which will involve challenges at four of the company's properties - Raffles City Singapore, Plaza Singapura, Ascott Raffles Place Singapore and Clarke Quay. For each challenge completed, CapitaLand Hope Foundation will donate $5 to a designated charity.

In another tribute to the nation, CapitaLand has donated the entire Raffles Hotel Museum Collection to the National Collection. The over 500 artefacts include items from hotel guests all over the world, such as photographs, silver and china items, postcards and menus. The items were displayed in the museum till 2012 when it was closed.

The developer will also be publishing a book showcasing some of the art pieces and installations at CapitaLand properties.

Lastly, it will be running a branding campaign - across print, digital and broadcast platforms - celebrating "moments" enjoyed by the community at its properties.

Said CapitaLand president and group chief executive Lim Ming Yan: "Real estate is about more than just creating landmarks... CapitaLand wants to give back to the community because we care for our stakeholders and always strive to put them first."