CapitaLand and American Express launch first multi-mall loyalty credit card in Singapore

CapitaLand Mall Asia and American Express launched on Thursday (July 7) the American Express CapitaCard - the first multi-mall loyalty credit card in Singapore.
CapitaLand Mall Asia and American Express launched on Thursday (July 7) the American Express CapitaCard - the first multi-mall loyalty credit card in Singapore.PHOTO: CAPITALAND & AMERICAN EXPRESS

SINGAPORE - CapitaLand Mall Asia, CapitaLand's wholly owned shopping mall business, and American Express launched on Thursday (July 7) the American Express CapitaCard - the first multi-mall loyalty credit card in Singapore.

Backed by CapitaLand's rewards programme Capitastar, CapitaCard members will enjoy the highest earn rate for Capitastar reward points, which can be exchanged for CapitaVouchers for free spending, and parking privileges in participating CapitaLand malls.

Under this strategic partnership to drive customer loyalty with Singapore's largest shopping mall network, more than 2,000 retailers in 15 participating CapitaLand malls will stand to benefit from the companies' combined efforts to drive shopper traffic, increase sales and encourage repeat spending, they said in a joint announcement on Thursday.