UOB simplifies banking website

The new website allows easy access to often-used functions.
The new website allows easy access to often-used functions.PHOTO: UOB

United Overseas Bank unveiled its revamped website for personal banking customers yesterday.

The simplified site should be easier to navigate with banking functions and services grouped into four key categories, which the bank calls move, manage, view and grow. The categories include the top-three functions undertaken by UOB's online banking consumers - account inquiries, fund transfers and bill payments.

UOB said paying bills and transferring funds will be 20 per cent faster, while sidebar tools let consumers access information on unit trusts or track selected foreign exchange rates. The bank noted that 25 per cent of its customers pay bills online. The site will let them reach more than 450 billing organisations, including statutory boards, telecommunication companies, and childcare centres.

Consumers will also be able to place investments in structured deposits, buy unit trusts and invest in gold and silver online. UOB noted that almost 80 per cent of gold trading through the UOB Gold and Silver Savings Account is done online, while online unit trust transactions have doubled since 2012.

About 1.55 million UOB customers - more than 85 per cent of its total client base - use personal Internet banking, with 40 per cent of those accessing the service via a mobile device.

Mr Gilbert Chuah, UOB's head of Internet channels, said: "Our new online banking website focuses on offering banking services that fit our customers' lifestyles... to fulfil their banking needs on the go."

The new site can be found at uob.com.sg/simplersmarter.

A version of this article appeared in the print edition of The Straits Times on August 13, 2015, with the headline 'UOB simplifies banking website'. Print Edition | Subscribe