Newest Citibank "smart banking" branch opens at Punggol's Waterway Point

Han Kwee Juan, Chief Executive Officer, Citibank Singapore Limited (second from left) and Charles Wong, Singapore Retail Banking Head (second from right) at the opening ceremony of Citibank Singapore’s latest branch in Punggol.
Han Kwee Juan, Chief Executive Officer, Citibank Singapore Limited (second from left) and Charles Wong, Singapore Retail Banking Head (second from right) at the opening ceremony of Citibank Singapore’s latest branch in Punggol. PHOTO: CITIBANK

SINGAPORE - Citibank opened the doors to its latest smart banking branch on Tuesday, at the Waterway Point shopping mall in Punggol.

The 1,800 sq ft branch has been designed to showcase the latest in retail banking technology, such as media walls that deliver a stream of information on Citi's products, and Smart Teller Assist Terminals that enable customers to conduct banking transactions including deposits, withdrawals, transfers and payments with ease.

The branch is also equipped with "integrated workbenches" that allow personal bankers and service bankers to offer customers dedicated service in a more informal and relaxed setting.

"Citibank's newest branch in Punggol - our eleventh smart banking branch in the country - underscores our efforts on digitization to better reach and engage our younger group of customers in this up-and-coming waterfront town," said Citibank Singapore retail banking head Charles Wong.

According to the Singapore Department of Statistics' 2015 Population Trends report, the majority of the over 109,000 residents in Punggol are aged between 30 and 39.

Some 10 per cent of residents in the area are children aged five years and below, making it the neighbourhood with the highest proportion of kids in Singapore.

"Citibank has been strategically recalibrating its physical network to better align with its target customer segments and evolving customer preferences. By being closely located to where our customers are and offering them a banking experience that is convenient and intuitive, we are able to better engage them, understand their needs and partner them on their wealth journeys to achieve their financial goals," said Mr Wong.

Citibank's Punggol branch is operational from 10.30am to 7.30pm every day including public holidays.

A comprehensive range of branch and instant services are offered to customers including deposits, cards, investments, mortgages and insurance advisory, account opening services, 24-hour ATMs and cash and cheque deposit machines and instant banking and card account opening.