Alibaba's Taobao back on US market blacklist

The Office of the US Trade Representative restored Alibaba's Taobao to its line-up of "Notorious Markets", citing an unacceptably high level of reported counterfeiting and piracy.
The Office of the US Trade Representative restored Alibaba's Taobao to its line-up of "Notorious Markets", citing an unacceptably high level of reported counterfeiting and piracy.PHOTO: REUTERS

US agency cites high level of counterfeiting, but others suggest politics is behind move

BEIJING • Alibaba Group Holding has again been labelled a haven for knock-offs with an embarrassing return to a United States blacklist for fakes just four years after getting its name removed.

The Office of the US Trade Representative (USTR) on Wednesday restored Alibaba's Taobao to its line-up of "Notorious Markets", citing an unacceptably high level of reported counterfeiting and piracy.

The company said it was disappointed in the decision.

While Alibaba has argued it is doing all it can to combat fakes, Asia's biggest Internet company now finds itself on the same list as torrent website Pirate Bay and flea markets in Brazil and Nigeria.

The decision damages Alibaba's credibility in the US, where its shares trade and it is trying to cultivate relationships with retailers, brands and entertainment companies.

"It's more political than anything else," said Mr Billy Leung, an analyst at Haitong International Securities in Hong Kong. "When people buy on Alibaba, it's not because they intend to buy into a good quality supply. They know what Taobao is."

Shares of Alibaba fell 0.7 per cent to US$89.25 in New York on Wednesday.

The US agency warned in December last year that Alibaba needed to do better if it wished to avoid the designation, reserved for websites and markets where there is large-scale copyright infringement.

IT'S NOT ABOUT QUALITY

When people buy on Alibaba it's not because they intend to buy into a good quality supply. They know what Taobao is.

MR BILLY LEUNG, an analyst at Haitong International Securities in Hong Kong.

In October, Alibaba said it had tightened policies against copyright infringement and made it easier for brands to request that fakes be removed. It took down 380 million product listings and closed about 180,000 stores on its Taobao platform in the 12 months to August, the company said in a letter to the USTR.

Alibaba suggested its new designation could have been influenced by politics. President-elect Donald Trump has been critical of US-China trade agreements, threatening to rip them up and impose high tariffs on Chinese imports. At the weekend, he accused China of stealing an underwater drone from the US navy in an "unprecedented act".

China's state-run English-language newspaper, China Daily, warned on Monday that Mr Trump's inexperience in diplomacy might lead to confrontations between the two nations.

"Our results speak for themselves," Alibaba president Mike Evans said in a statement. "Unfortunately, the USTR's decision leads us to question whether the USTR acted based on the actual facts or was influenced by the current political climate."

Still, investors have grown more sceptical about Alibaba's ability to expand in the US since its record- breaking 2014 initial public offering. As the company controlled by Mr Jack Ma, China's richest man, seeks to bring in more than half its revenue from overseas, winning the trust of foreign brands will be key to expansion.

"While recent steps set positive expectations for the future, current levels of reported counterfeiting and piracy are unacceptably high," the USTR said in its report. "Not only do counterfeit and pirated goods pose a grave economic threat to US creative and innovative industries", they undermine the Chinese and global market for legitimate US products.

Alibaba makes money from Taobao through advertising, with third-party merchants posting products for sale such as toys, food and medical equipment. Since those goods are not in Alibaba's possession, independent verification can be difficult.

Last year, Alibaba appointed former Apple cybercrime and counterfeits investigator Matthew Bassiur to oversee its international efforts to combat piracy.

BLOOMBERG

A version of this article appeared in the print edition of The Straits Times on December 23, 2016, with the headline 'Alibaba's Taobao back on US market blacklist'. Print Edition | Subscribe