Accounting body, ACCA, appoints Reuter Chua as new Singapore head

SINGAPORE - Mr Reuter Chua has been appointed at the new head of the Association of Chartered Certified Accountants' (ACCA) Singapore office.

He takes over from Ms Leong Soo Yee, who has moved on to take up the role of director (Asia Pacific), ACCA announced on Monday.

Mr Chua, who is based in Singapore, is being tasked to drive and sustain ACCA's reputation and market leadership in one of the association's most significant markets.

He will also esstablish key partnerships with employers, government agencies and policy makers to support the growth of the accountancy sector and to develop the accountancy and finance talent pipeline in Singapore.

Mr Chua was formerly from Pearson Education Singapore, where he had been responsible for transforming the business by seeking out new opportunities with digital products, services and channels.

Prior to that, he spent a considerable part of his career with the financial services sector where he held senior roles in banks, including HSBC and Standard Chartered Bank, and in the consumer goods sector with stints in Procter & Gamble and L'Oréal.

"I am thrilled to lead the ACCA Singapore team at an exciting period of development in Singapore's accountancy sector as the country strives towards becoming a global accountancy hub by 2020," said Mr Chua, who graduated from the National University of Singapore with a Bachelor of Business Administration.