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US Republicans demand apology from MSNBC for Cheerios tweet

Published on Jan 31, 2014 5:51 AM
 
Republican National Committee chairman Reince Priebus urged Republicans on Thursday not to appear on MSNBC shows because of a tweet from the network that said "the rightwing" might disapprove of a Cheerios television ad featuring a biracial family. -- PHOTO: AFP

WASHINGTON (REUTERS) - Republican National Committee chairman Reince Priebus urged Republicans on Thursday not to appear on MSNBC shows because of a tweet from the network that said "the rightwing" might disapprove of a Cheerios television ad featuring a biracial family.

Mr Priebus sent a letter to MSNBC president Phil Griffin demanding an apology.

The cable news network's tweet on Wednesday said, "Maybe the rightwing will hate it, but everyone else will go awww: the adorable new #Cheerios ad w/ biracial family" to promote an MSNBC story on the breakfast cereal commercial, which will be broadcast during Sunday's Super Bowl.

The ad stars Grace Colbert, 6, as the daughter of a fictional biracial couple. Last year, she was in a similar Cheerios commercial, which triggered racist comments when it was posted on YouTube, Google Inc's video-sharing site.

 
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