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US FDA to launch major anti-tobacco campaign aimed at youth

Published on Feb 5, 2014 1:51 AM

WASHINGTON (REUTERS) - A major new anti-tobacco campaign will be launched in the United States next week aimed at vulnerable teenagers at risk of becoming addicted to cigarettes.

The US$115 million (S$146 million) campaign, to be overseen by the Food and Drug Administration, will target the 10 million young people aged 12 to 17 who are open to trying cigarettes or who are already experimenting with them and are in danger of becoming regular smokers, the FDA said. There were about 25 million children in that age group in 2012, according to U.S. Census Bureau data.

The campaign is the first of several scheduled to be launched over the next two years. The others will be directed at rural, gay, African American, and American Indian youth.

The campaigns are expected to cost US$400 million altogether.

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