Pepsi rolls out a new shape for bottle for first time in 17 years
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NEW YORK (AP) - Pepsi is rolling out a new shape for its 567g bottle for the first time in about 17 years.
The new bottle has a contoured bottom half that appears easier for holding, and the wraparound label is shorter so that more of the drink is exposed. The change follows a number of splashy moves in the past year by PepsiCo to improve results for its namesake soda, including a multi-year deal to sponsor the Super Bowl half-time show and a wide-ranging deal with the pop star Beyonce.
PepsiCo Inc, based in Purchase, New York, has been working to revitalise the brand after losing market share to Coca-Cola Co. in recent years.
Ms Andrea Foote, a PepsiCo spokesman, said the new bottle is part of the company's ongoing update of marketing and packaging materials for the cola. The single-serve bottles, which are widely sold in coolers at drugstores and other retailers, will begin rolling out in April.
