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NYC soda size rule eyed from coffee shops to clubs

 
Published on Mar 10, 2013
7:49 AM
A Coca-Cola poster about the city's new beverage ban is displayed at a pizza shop, Friday, March 8, 2013, at New York's Penn Station. The nation’s first limit on the size of sugar-laden beverages is set to take effect Tuesday in the city. Customers will no longer get 24-ounce tumblers of soda, since the new rule bars selling non-diet cola in cups, bottles or pitchers bigger than 16 ounces. -- PHOTO: AP

NEW YORK (AP) - At barbecue joints, coffee counters and bottle-service nightclubs, a coming clampdown on big, sugary soft drinks is beginning to take shape on tables and menus in a city that thrives on eating and going out.

Some restaurants are ordering smaller glasses. Dunkin' Donuts shops are telling customers they'll have to sweeten and flavour their own coffee. Coca-Cola has printed posters explaining the new rules, and a bowling lounge is squeezing carrot and beet juice as a potential substitute for pitchers of soda at family parties - all in preparation for the nation's first limit on the size of sugar-laden beverages, set to take effect on Tuesday.

Some businesses are holding off, hoping a court challenge nixes or at least delays the restriction. But many are getting ready for tasks including reprinting menus and changing movie theatres' supersized soda-and-popcorn deals.

At Brother Jimmy's BBQ, customers still will be able to order margaritas by the pitcher, cocktails in jumbo Mason jars and heaping plates of ribs. But they'll no longer get 720-millilitre tumblers of soda, since the new rule bars selling non-diet cola in cups, bottles or pitchers bigger than 16 ounces (480 milliliters).

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