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Newsweek's print revival starts on Friday

Published on Mar 6, 2014 5:58 AM
 
Newsweek magazine, online only since the end of 2012, will return to print starting on Friday in the United States (US) and Europe. -- ST FILE PHOTO: DESMOND LIM

WASHINGTON (AFP) - Newsweek magazine, online only since the end of 2012, will return to print starting on Friday in the United States (US) and Europe.

Parent company IBT Media is taking a gamble in re-launching the once-iconic news weekly, which has nearly disappeared in the face of serious financial difficulties.

In crafting its print resurrection, the New York-based online media group, led by French businessman Etienne Uzac, has adopted a strategy that goes against current practices. The new magazine will seek to position itself as a high-end product, in particular with higher quality paper and printing than its competitors.

"We'll deliver the quality of a monthly every week," said editor-in-chief Jim Impoco.

 
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