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McDonald's to become 'Macca's' in Australia, after branding survey

Published on Jan 8, 2013 8:21 AM
 
This handout picture taken and released by McDonald’s Australia on Jan 8, 2013 shows new signage (L) being used outside a McDonalds store reading 'Macca's" in the southern Sydney suburb of Engadine. Global fast food chain McDonald's is embracing its Australian nickname Down Under, with selected stores around the country changing their signage on Jan 8 to "Macca's". -- PHOTO: AFP

SYDNEY (AFP) - Global fast food chain McDonald's is embracing its Australian nickname Down Under, with selected stores around the country changing their signage on Tuesday to "Macca's".

The world-first change - a temporary measure - comes after a branding survey commissioned by the hamburger restaurant found that 55 per cent of Australians called the company by its shortened name.

"We've been a part of Australia for over 40 years now and we're incredibly proud to embrace our 'Australian-only' nickname," said Mr Mark Lollback, chief marketing officer for McDonald's Australia.

"What better way to show Aussies how proud we are to be a part of the Australian community than by changing our store signs to the name the community has given us?"

 
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