Lamborghini unveils $4.9 million car - all three already sold
Purchase this article for republication
Buy SPH photos-
The new Lamborghini Veneno is seen during the first media day of the 83rd Geneva International Motor Show, Switzerland, Tuesday, March 5, 2013. The Motor Show will open its gates to the public from March 7 to 17. -- PHOTO: AP
-
The new Lamborghini Veneno is seen during the first media day of the 83rd Geneva International Motor Show, Switzerland, Tuesday, March 5, 2013. The Motor Show will open its gates to the public from March 7 to 17. -- PHOTO: AP
-
The new Lamborghini Veneno is seen during the first media day of the 83rd Geneva International Motor Show, Switzerland, Tuesday, March 5, 2013. The Motor Show will open its gates to the public from March 7 to 17. -- PHOTO: AP
-
The new Lamborghini Veneno is introcuded by CEO and Chairman Stephan Winkelmann during a preview of Volkswagen Group (VW) on March 4, 2013 ahead of the Geneva Car Show in Geneva. -- PHOTO: AFP
-
The new Lamborghini Veneno is introcuded by CEO and Chairman Stephan Winkelmann during a preview of Volkswagen Group (VW) on March 4, 2013 ahead of the Geneva Car Show in Geneva. -- PHOTO: AFP
-
The new Lamborghini Veneno is introcuded by CEO and Chairman Stephan Winkelmann during a preview of Volkswagen Group (VW) on March 4, 2013 ahead of the Geneva Car Show in Geneva. -- PHOTO: AFP
-
The new Lamborghini Veneno is introcuded by CEO and Chairman Stephan Winkelmann during a preview of Volkswagen Group (VW) on March 4, 2013 ahead of the Geneva Car Show in Geneva. -- PHOTO: AFP
-
The new Lamborghini Veneno is introcuded by CEO and Chairman Stephan Winkelmann during a preview of Volkswagen Group (VW) on March 4, 2013 ahead of the Geneva Car Show in Geneva. -- PHOTO: AFP
The new Lamborghini Veneno is seen during the first media day of the 83rd Geneva International Motor Show, Switzerland, Tuesday, March 5, 2013. The Motor Show will open its gates to the public from March 7 to 17. -- PHOTO: AP
The new Lamborghini Veneno is seen during the first media day of the 83rd Geneva International Motor Show, Switzerland, Tuesday, March 5, 2013. The Motor Show will open its gates to the public from March 7 to 17. -- PHOTO: AP
The new Lamborghini Veneno is seen during the first media day of the 83rd Geneva International Motor Show, Switzerland, Tuesday, March 5, 2013. The Motor Show will open its gates to the public from March 7 to 17. -- PHOTO: AP
The new Lamborghini Veneno is introcuded by CEO and Chairman Stephan Winkelmann during a preview of Volkswagen Group (VW) on March 4, 2013 ahead of the Geneva Car Show in Geneva. -- PHOTO: AFP
The new Lamborghini Veneno is introcuded by CEO and Chairman Stephan Winkelmann during a preview of Volkswagen Group (VW) on March 4, 2013 ahead of the Geneva Car Show in Geneva. -- PHOTO: AFP
The new Lamborghini Veneno is introcuded by CEO and Chairman Stephan Winkelmann during a preview of Volkswagen Group (VW) on March 4, 2013 ahead of the Geneva Car Show in Geneva. -- PHOTO: AFP
The new Lamborghini Veneno is introcuded by CEO and Chairman Stephan Winkelmann during a preview of Volkswagen Group (VW) on March 4, 2013 ahead of the Geneva Car Show in Geneva. -- PHOTO: AFP
The new Lamborghini Veneno is introcuded by CEO and Chairman Stephan Winkelmann during a preview of Volkswagen Group (VW) on March 4, 2013 ahead of the Geneva Car Show in Geneva. -- PHOTO: AFP
GENEVA (AP) - Who buys a 3 million euro (S$4.9 million) car? Not you. Lamborghini's run of the new Veneno is sold out - though it only made three.
The latest in its tradition of bespoke cars, the Veneno is the fastest, most powerful Lamborghini ever built. At the Geneva Motor Show, where it was revealed Monday night, Lamborghini CEO Stephan Winkelmann made sure to rev the engine as he drove the car out on stage.
Rest assured, the Veneno, which is named for an infamous fighting bull, sounds like a Lamborghini. But why build a car for just three people? "It gives you a high degree of freedom in terms of the design, you can test materials and new technologies, it has a halo effect on the other products," said Winkelmann. "Last but not least, you're fulfilling dreams, at least for a few people."
A carmaker like Lamborghini isn't immune from the travails of the economy, but sales of high-end cars, like many luxury products, have been surprisingly resilient. And a one-off like the Veneno creates a lot of buzz - or a halo - for the rest of the brand. Lamborghini is also part of the highly successful Volkswagen Group, which is weathering the European storm better than others.
