GM boss 'deeply sorry' after deadly crashes
Published on Apr 2, 2014 5:56 AM
WASHINGTON (AFP) - General Motors (GM) chief Mary Barra apologised on Tuesday for the United States (US) automaker's failure to fix defective ignition switches linked to 13 deaths and vowed the company would "do the right thing". The manufacturer is under fire for not recalling Chevrolet Cobalts, Saturn Ions and other GM models over the past decade, despite its own technical evidence that the cars were potentially deadly. GM eventually issued mass recalls this year.
Ms Barra said GM has acknowledged the problem, launched an exhaustive review to determine what and who is responsible, and pledged top-to-bottom changes in shifting from a "cost culture" to a focus on safety and quality.
"Today's GM will do the right thing," she told an investigations panel of the House Energy and Commerce Committee in Washington.
"That begins with my sincere apologies to everyone who has been affected by this recall," she added. "I am deeply sorry."
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