Sunday, May 24, 2015Sunday, May 24, 2015

Gaza M75 perfume captures 'victory' scent

Published on Dec 11, 2012 7:00 AM

GAZA CITY, Palestinian Territories (AFP) - "Victory" has never smelled so sweet - or at least that's what they would have you believe at the shop selling Gaza's newest fragrance named M75 after a long-range Hamas rocket.

It's a bold move by the "Stay Stylish" shop in Gaza City's upscale Rimal neighbourhood, but one that store owner Abu Ahmed expects to pay dividends. "We came up with the name M75 for a new perfume in the shop as a symbol of the rocket of the resistance, and the victory of Gaza," he told AFP.

The M75 rocket was among several long-range missiles Gaza militant groups fired into Israel during an eight-day conflict last month, which ended with a ceasefire between Hamas and the Jewish state. The conflict killed at least 174 Palestinians, including more than 100 civilians, and six Israelis, four civilians and two soldiers, but many in Gaza felt Hamas emerged from the violence victorious.

The goal of the perfume is "to promote and market our products, and its only natural to use something like a victory to market our goods," added Abu Ahmed, who declined to give his full name. "We want to send a fast message to people about this perfume to market it as quickly and easily as possible," he said. "People are proud that we were able to hit Tel Aviv and Jerusalem with this M75 rocket and this name is much talked about and liked by people here."

Enjoy 2 weeks of unlimited digital access to The Straits Times. Get your free access now!